Felicia Naatu

Holds a Master of Business Administration in Marketing from the Kwame Nkrumah University of Science and Technology, Ghana.

6 years of teaching experience at the University for Development Studies in Ghana

Forskning

Corporate social responsibility, social and international franchising

6 years of teaching experience at the University for Development Studies in Ghana

Teaching and research

Naatu, F., & Alon, I. (2019). Social franchising: A bibliometric and theoretical review. Journal of Promotion Management, 25(5), 738-764.

Naatu, Felicia; Alon, Ilan; Amoako, George Kofi; Mornah, Dekuwmini (2023). Pro-Environmental values’ and consumer behavior in base of the pyramid market: Ghana. Competitiveness Review: an international business journal. ISSN: 1059-5422. doi:10.1108/CR-02-2023-0026.
Naatu, Felicia; Nyarko, Samuel Anokye; Munim, Ziaul Haque; Alon, Ilan (2022). Crowd-out effect on consumers attitude towards corporate social responsibility communication. Technological Forecasting and Social Change. ISSN: 0040-1625. 177doi:10.1016/j.techfore.2022.121544.
Naatu, Felicia; Alon, Ilan; Uwamahoro, Rehema (2020). Micro-Franchising in the Bottom of the Pyramid Market: Rwanda. Journal of Social Entrepreneurship. ISSN: 1942-0676. s 1 - 21. doi:10.1080/19420676.2020.1755347.
Naatu, Felicia; Alon, Ilan (2019). Social Franchising: A Bibliometric and Theoretic Review. Journal of Promotion Management. ISSN: 1049-6491. 25 (5). s 1 - 26. doi:10.1080/10496491.2019.1584777.

Naatu, Felicia; Alon, Ilan (2018). A Bibliometric Analysis of Social Franchising.

Sist endret: 25.10.2020 10:10