Martin Engebretsen

Teaching areas

• Theory/analysis of language and text
• Theory/analysis of media and communication
• Multimodality
• Visual communication
• Digital communication

Research areas

• Text and discourse studies
• Multimodality and visual communication
• Digitalization of genres 
• Journalism
• Rhetorics
• Health communication

On-going projects

• Leader of the research group for Communication and Media studies (ComMedia)
• Health experts on social media. Reserach project (2023-2023) funded by The Norwegian Media Authorities (RAM)

• Leader of the research project Innovative Data Visualization and Visual-Numeric Literacy (indvil.org) (2016-2020). The project is supported by the Norwegian Research Council (NFR) and the Norwegian Media Authorities (RAM).

Selected publications

Monographies and text books

• Digital Communication and Media Linguistics. (2022) With Alexandra Gnach, Wibke Weber & Daniel Perrin. Cambridge University Press.

• Visuelle samtaler. Anvendelser av fotografi og grafikk i nye digitale kontekster. [Visual conversations (2013) Visual practices involving photography and graphics in new digital contexts] Bergen: Fagbokforlaget. 

•  Digitale diskurser. Nettavisen som kommunikativ flerbruksarena (2007).[Digital discources. The Online Newspaper as a Multipurpose Arena for Communication] Kristiansand: Høyskoleforlaget.

• Writing for the Web. An Introduction to Online Journalism (2006). In the book series Media Transformations, Vytautas Magnus University, Kaunas, Litauen. 

• Konvergens i tekst. En studie av et tekstformat som kombinerer skrift og video (2005) [Convergence in Text. Exploring a Text Format Combining Writing and Video] Forskningsserien nr 49, Høgskolen i Agder. Kristiansand: IJ-forlaget.  

• Den forståelige nyhet (2005 [1996]) [The Comprehensible News Story]. Kristiansand: IJ-forlaget

• Å skrive for skjermen. En innføring i nettjournalistikk (2002) [Writing for the Web. An introduction to online journalism] Kristiansand: IJ-forlaget

• Nyheten som hypertekst. Tekstuelle aspekter ved møtet mellom en gammel sjanger og ny teknologi (2001) [The News as Hypertext.Textual Aspects Concerning the Meeting Between an Old Genre and a New Technology] Kristiansand: IJ-forlaget

• Nettavisen og brukerne. En panelstudie med fokus på nettavislesernes vaner, preferanser og medieforståelse (2000) [The Online News Site and its Users. A Study of Readers’ Habits, Preferences and Media Understanding]  Kristiansand: IJ-forlaget

Edited Volumes

• Data Visualization in Society. (Co-edited with Helen Kennedy.) Amsterdam University Press (2020)

• Det tredje språket.Multimodale studier av interkulturell kommunikasjon i kunst, skole og samfunnsliv(red.)[ The Third Language. Multimodal Investigations of Inter-cultural Communication in Art, Education and Society] Kristiansand: Portal Forlag (2015)

• Skrift/bilde/lyd.  Analyse av sammensatte tekster (red.)  [Writing/image/sound. Analysing Composite Texts] Kristiansand: Høyskoleforlaget (2010)

Articles and book chapters

• Engebretsen, M. (2024) The role, impact, and responsibilities of health experts on social media. A focus group study with future healthcare workers. Frontiers in Communication, Sec. Health Communication, vol. 9, 2024
• Engebretsen, M. (2024) På YouTube og Instagram i folkehelsas tjeneste. En studie av tre helsearbeidere på sosiale medier. Norsk Medietidsskrift, 4/23.

• Engebretsen, M. (2023). Communicating health advice on social media: A multimodal case study. In Mediekultur: Journal of Media and Communication Research, 39(74).                                               https://doi.org/10.7146/mk.v39i74.134085 

• Prinz, A.; Engebretsen, M.; Gjøsæter, T.; Møller-Pedersen, B. & Xanthopoulou, T.D. (2023) Models, Systems, and Descriptions: A cross-disciplinary reflection on models. In Frontiers in computer science, vol.5, 2023. https://doi.org/10.3389/fcomp.2023.1031807

• Skjæveland, Marianne & Engebretsen, Martin (2023) "Design for digitale museumsopplevelser". [Design for digital museum experiences] In Norsk Medietidsskrift 13(1).  https://www.idunn.no/eprint/IJ7GQFSXMVJXJ9NRJTPG/full

• Nærland, T. & Engebretsen, M. (2021) “Towards a critical understanding of data visualization in democracy: a deliberative systems approach”. In Information, Communication & Society.  https://www.tandfonline.com/doi/full/10.1080/1369118X.2021.1968922

• Helen Kennedy, William Allen, Martin Engebretsen, Rosemary Lucy Hill, Andy Kirk and Wibke Weber (2021) "Data Visualizations: Newsroom Trends and Everyday Engagements". In Bounegru, L. and J. Gray (eds.), The Data Journalism Handbook: Towards a Critical Data Practice. Amsterdam: Amsterdam University Press. doi 10.5117/9789462989511_ch24https://www.aup.nl/en/book/9789462989511/the-data-journalism-handbook
• Engebretsen, Martin (2020). "What ‘Work’ Can Dataviz Do in Popular Science Communication?" In Proceedings of the 15th International Joint Conference on Computer Vision, Imaging and Computer Graphics Theory and Applications - Volume 3: IVAPP

• Engebretsen, Martin (2020): "From decoding a graph to processing a multimodal message: Interacting with data visualization in the news media". In Nordicom Review 41(1).  

• Kennedy, Helen: Weber, Wibke & Engebretsen, Martin (2020): “Data visualization and transparency in the news”. In Engebretsen, M. & Kennedy, H. (Eds.) Data Visualization in Society.  Amsterdam University Press.

• Kennedy, Helen & Engebretsen, Martin (2020): “Introduction: The relationships between graphs, charts,maps and meanings, feelings, engagements”. In Engebretsen, M. & Kennedy, H. (Eds.) Data Visualization in Society.  Amsterdam University Press.

• Engebretsen, Martin (2020). "Putting the Data Center Stage. Graphs, charts and maps in the news media". In Stöckl, H.; Caple, H. & Pflaeging, J. (Eds.) Shifts towards Image-centricity in Contemporary Multimodal Practices. Routledge.

• Weber, Wibke; Engebretsen, Martin and Kennedy, Helen (2018): "Data stories. Rethinking journalistic storytelling in the context of data journalism". In Studies in Communication Sciences (SComS), 18(1).

• Engebretsen, Martin; Kennedy, Helen and Weber, Wibke (2018) "Data Visualization in Scandinavian Newsrooms: Emerging Trends in Journalistic Visualization Practices".  In Nordicom Review 39(2)

• Engebretsen, Martin and Weber, Wibke (2017) "Graphic modes". In: Daniel Perrin and Colleen Cotter (eds.) Handbook of Language and Media. London: Routledge.

•  "Levende diagrammer og zoombare kart. Datavisualisering som nyskapende fortellerform i journalistikken" (2017). [Living diagrams and zoomable maps. Data visualization as innovative form of storytelling in journalism] In Norsk Medietidsskrift 02/2017.

• «Transkulturelle erfaringer i sosiale medier. En studie av diskursive strategier hos norske innvandrere på nett»  [Trans-cultural Lives in Social Media. An Investigation of Discursive Strategies Held by Norwegian Immigrants online.] In Norsk medietidsskrift 4/2015.

• «Et multimodalt perspektiv på kulturmøter» [A Multimodal Perspective on Cultural Encounters], in Engebretsen, M. (red.)Det tredje språket. Multimodale studier av interkulturell kommunikasjon i kunst, skole og samfunnsliv.Kristiansand: Portal Forlag (2015)
• «Grenseoverskridende formidling på YouTube. Digital historiefortelling som interkulturell kommunikasjon» [Transboundary mediation on YouYube.Digital Storytelling as Inter-cultural Communication], in Engebretsen, M. (red.)Det tredje språket. Multimodale studier av interkulturell kommunikasjon i kunst, skole og samfunnsliv.Kristiansand: Portal Forlag (2015)
• "The Soundslide Report: Innovative Journalism or Misplaced Work of Art?" Nordicom Review 1/2014   
• “Nett, brett, papir? Diskursive potensialer i konkurrerende medieplattformer”[Analyzing Discursive Potentials in Competing Media Platforms]I Andersen, T.H. & Boeriis, M. (red.) (2012) Nordisk socialsemiotik. Pædagogiske, multimodale og sprogvidenskabelige landvinninger. Odense: Syddansk Universitetsforlag. 

• “Balancing Cohesion and Tension in Multimodal Rhetoric. An Interdisciplinary Approach to the Study of Semiotic Complexity” in Learning, Media and Technology 2/2012        

•  ”Hvordan og hvorfor analysere sammensatte tekster? ”[How and Why Analyze Composite Texts], i Engebretsen, Martin (red.) Skrift/bilde/lyd. Analyse av sammensatte tekster, Kristiansand: Høyskoleforlaget 2010
• ”Multimodal retorikk på nettet” [Multimodal Rhetorics Online], i Engebretsen, Martin (red.) Skrift/bilde/lyd. Analyse av sammensatte tekster, Kristiansand: Høyskoleforlaget 2010 
• ”Sakte utvikling mot en interaktiv nyhetsdiskurs” [Moving Slowly Towards an Interactive News Disourse] i Norsk Medietidsskrift   4/2008
• ”Om interaktiv journalistikk – og redaksjonelle konsekvenser” [Interactive Journalism and Newsroom Consequences] , i Ottosen, Rune og Krumsvik, Arne (red.) Journalistikk i en digital hverdag. Kristiansand: IJ-forlaget 2008
• ”Gamle sjangrer, ny estetikk. En studie av nettavisenes velkomstdiskurser” [Old Genres – New Aesthetics.A Study of Online News Sites’ Frontpages], i Norsk Medietidsskrift  3/2006 
• “Making sense with multimedia. A text theoretical study of a digital format integrating writing and video”, i Seminar.net, vol 2, nr. 1, 2006 
• “Shallow and static or deep and dynamic? Studying the state of online journalism in Scandinavia”, i Nordicom Review, Vol.27, nr. 1, 2006
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